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Fashion & Trends

onee gyaru brands
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Onee Gyaru Brands and Where to Shop

Onee gyaru or “older sister gal” is the remnants of the late 90’s and early 00’s gyaru fashion movement. It’s very niche and not a popular style among the general public, though it still has a large following and is one of the more popular style types among gaijin gyaru.…

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Top 10 – Most Popular Japanese YouTubers

Time to delve into the world of Japanese influencers.

You might think YouTube is mostly an American thing, and okay it is, but it’s actually popular around the world. I started watching Japanese YouTubers a few months ago and before I knew it I was hooked, following my favorites…

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Japanese Fashion on the Cheap: Kira Kira Shop

It’s already time for the third installment of my Affordable Japanese Fashion series. Check out part one here and part two here. Today I’ll be talking about Kira Kira Shop! Just so you know, this is a modest / casual girly fashion brand. See here for more details on the…

Shibuya / fashion
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The Top 7 Tokyo Fashion Districts

Whether you’re looking for high-end luxury fashion or underground and vintage finds, first consult my guide to discover your favorite fashion districts in Tokyo.
Omotesando (and Aoyama)
Omotesando is the long boulevard connecting Jingumae/Harajuku in Shibuya ward with Aoyama in Minato ward. It’s a really fantastic place to shop because…

Cheap Japanese fashion web shop Tocco Closet
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Affordable Japanese Fashion Series: Tocco Closet

A while ago I talked about Fifth Store, which is kind of a modest/classy fashion webshop from Japan aimed at working women and women in their late 20’s and up. More on mainstream Japanese fashion types here. But it’s a brand that’s maybe a little too prim for everyday wear,…